CIFF Review | 6 Major Exhibition Halls, Unlock New Office Space Trends


From March 28 to 31, 2024, the 53rd China International Furniture Fair (Guangzhou) Phase 2 was held grandly. With the theme of "New Office Fashion, New Commercial Thoughts", this year's Office Commercial Exhibition focuses on the new productivity of furniture, and is committed to empowering the upgrading of the office environment through technology, bringing industry-leading new products, new formats and new trends of thought.

At the exhibition, environmental protection and pioneering work together, health and fashion dance together, and business and trendy integration... All kinds of forward-looking products and internationally renowned brands gathered together. Among them, JE Furniture made a grand appearance with 6 major brands. Showcasing the latest trendy product designs for modern offices to global businessmen.

New Trends

A journey of office rejuvenation and a journey of exploration of trendy design kicked off in the six major exhibition halls of JE Furniture; the carefully planned six theme design halls created an exhibition space of 2,700 square meters, and Sitzones integration and innovation hall, Goodtones High-end Design Hall, Enovas Cool Design Hall, HUYs dynamic Design Hall, UBLs Green Design Hall, and Hozes Fashion Design Hall provide global merchants with a high-quality, comfortable and pleasant office experience journey full of surprises.

Global Design

Based on international trends, JE Furniture has gathered outstanding design resources from around the world. 34+ trendy products have been launched on-site, covering seating products for all office scenarios, reappearing the new global design power of JE Furniture. Its unique novel design, comfortable materials and considerate services have attracted many customers. Attracting the attention of many global businessmen, industry elites and media experts, the booths continued to be popular during the four-day period.

A team of international cooperating designers also came to the scene to support this year's new products, including Spanish designer ANDRES BALDOVÍ, Korean designer JOYN, Vice President of  ITO Design--Martin Potrykus, Thinkdo Design Team and other designers, who experienced the comfort and flexibility of office chairs in depth, and feel the strong design, R&D and manufacturing strength of JE Furniture and the supply strength of the whole industry chain.

Brand Communication

In order to further expand the brand influence of JE Furniture, this exhibition adopted a simultaneous publicity strategy at home and abroad. Relying on industry media exposure, expert exploration, corporate self-media promotion, oversea social media and other methods, it covers WeChat public accounts, video accounts, TheRedBook, Bilibili, as well as Instagram, Facebook, LinkedIn, YouTube, etc.; new trends are surging, and through young, colorful, interesting and creative visual presentations, JE Furniture's exhibition theme "Make All New Things Impressive" is conveyed to global merchants, and JE Furniture's new international brand image is demonstrated.


New Headquarter

In order to allow customers to more intuitively experience the innovative R&D and intelligent manufacturing capabilities of JE Furniture, the visit channels to our production bases and new headquarter have been opened. A visit to the automated production workshop, digital workshop and new brand exhibition hall was arranged, showing the new image of the group's new headquarters, new full-chain intelligent manufacturing equipment and new office design scenes, allowing customers to understand the development of JE Furniture, deepen the cooperative relationship with customers, take every step now for win-win cooperation, make new achievements together, and create the future together.

In the future, JE Furniture will speed up the decoration and construction of the new headquarters to create an internationally advanced intelligent high-end ecological industrial park that integrates smart office, product display, digital factory, and R&D training, committed to becoming one of the best headquarters demonstration bases in the national furniture industry.

Thank You

Trendy Power, Endless Excitement

Make All New Things Impressive in CIFF GUANGZHOU this March

Hope to See You Again in CIFF SHANGHAI this September

Post time: Apr-03-2024