Nrog rau kev loj hlob sai ntawm cov platform e-commerce thiab cov xov xwm tshiab, JE Furniture, raws li kev lag luam thiab lub tswv yim ntawm cov tuam txhab, tau tsim cov channel e-commerce, teeb tsa cov pab pawg e-commerce, kev ua haujlwm ywj pheej, thiab maj mam tsim lub matrix kev lag luam hauv Is Taws Nem zoo meej. Xyoo 2023, JE Furniture txuas ntxiv tsom mus rau cov channel e-commerce, thiab nrog kev pab los ntawm cov xov xwm tshiab txhais tau tias txhawb kev lag luam e-commerce kom ua lub luag haujlwm hauv kev txhim kho ntawm Pawg.
01 Tsom ntsoov rau kev lag luam hauv online, txuas ntxiv txhim kho kev cuam tshuam ntawm hom lag luam
Qhov kev teeb tsa ntau yam ntawm cov channel e-commerce yog ib txoj hauv kev muaj zog rau JE Furniture tsim kev lag luam tshiab JE Furniture tau txais kev nkag siab txog cov txiaj ntsig ntawm kev siv ntawm cov pab pawg sib txawv thiab tau teeb tsa cov platform e-commerce loj, thiab tau tsim lub khw Tmall, lub khw Jingdong, lub khw 1688, thiab chaw nres tsheb thoob ntiaj teb Ali los tsim kom muaj kev lag luam e-commerce los ntawm ntau txoj hauv kev thiab kom npog ntau tus neeg siv khoom hauv ntau thaj chaw.
JE Rooj Tog tsom mus rau kev ua haujlwm zoo thiab kev nthuav dav ntau txoj hauv kev, kho cov khoom thiab cov kev pabcuam kom haum rau cov neeg siv khoom thiab kev sib tw ntawm lub platform. Txoj hauv kev no lub hom phiaj yog txhawm rau txhim kho kev lees paub thiab kev xaiv ntawm cov neeg siv khoom. Tsis tas li ntawd, JE Rooj Tog muaj ntau yam tshaj li cov platform e-commerce tseem ceeb, siv cov channel xws li cov yeeb yaj kiab luv luv thiab Baidu tshawb nrhiav los txhawb cov neeg tuaj saib online thiab txhawb nqa lub npe nrov thiab lub koob npe nrov.
02 Kev tsim qauv tshiab los daws cov teeb meem ntawm cov neeg siv xav tau
JE Rooj Tog ua kev tshawb fawb thiab kev tshuaj xyuas cov ntaub ntawv kom paub tseeb tias tus cwj pwm ntawm cov neeg siv khoom thiab kev thov khoom muag raug. Peb tsim kho tshiab hauv kev tsim cov rooj zaum hluav taws xob ergonomic uas nyiam cov tub ntxhais hluas thiab daws cov teeb meem ntawm cov neeg siv khoom. Peb kuj tseem ceeb rau kev txhim kho cov haujlwm ntawm cov neeg siv khoom thiab tsim cov teeb meem ntawm cov ntaub ntawv hauv kev lag luam, txhawb nqa los ntawm kev ua haujlwm ntawm lub npe lag luam thiab kev pabcuam tom qab muag. Peb lub hom phiaj yog txhim kho qhov zoo ntawm peb cov khoom thiab cov kev pabcuam, kom ntseeg tau tias muaj kev yuav khoom zoo, khoom, thiab kev paub tom qab muag rau cov neeg siv khoom.
03 Cov ntsiab lus zoo kom ncav cuag cov neeg siv khoom tob
Rau qhov chaw siv khoom "mobile, fragmented, scene" cov yam ntxwv, kev lag luam cov ntsiab lus, ua lub luag haujlwm tseem ceeb, JE Rooj Tog nrog ntau xyoo ntawm kev paub hauv kev ua haujlwm hauv kev lag luam hauv Is Taws Nem, teb sai rau kev hloov pauv ntawm kev ua lag luam, nrog rau ntau lub platform social media (Jittery, Xiaohongshu, thiab lwm yam), sim qhib cov ntsiab lus ecology thiab kev muag khoom e-commerce ntawm cov saw hlau, rau cov ntsiab lus zoo ecosystem ua tus thawj coj ntawm kev txhim kho kev lag luam.
Yuav kom vam meej hauv kev lag luam sib tw, JE Rooj Tog muab qhov tseem ceeb rau kev tshuaj xyuas cov neeg siv khoom thiab kev ua haujlwm hauv e-commerce zoo. Lawv kuj tau cog lus tias yuav nthuav lawv cov saw hlau tsim cov ntsiab lus zoo. Yav tom ntej tuav ntau dua li kev muag khoom hauv online xwb; lawv lub hom phiaj yog tshawb nrhiav cov qauv online thiab offline sib koom ua ke. Kev sib txawv ntawm cov txheej txheem muag khoom yog lawv txoj kev npaj los nce kev lag luam, kev paub txog hom, thiab kev lees txais kev lag luam, pab txhawb kev loj hlob ntawm kev lag luam e-commerce.
Lub sijhawm tshaj tawm: Cuaj hlis-18-2023